Some tips on websites and marketing...

  • Difference between a website designer and a website developer

    By Rishu Mandolia on August 6, 2013
    0
    1

    A question we’re often asked is the difference between a website designer and a website developer – especially given that they’re often used interchangeably (I’m sure even I’m guilty of that!). In practical application, there is significant overlap between the two, especially since many individuals can do both. But, at least in theory, there is a clean distinction between the

    Read more
  • 15 Guidelines for Nonprofit Websites (Part 4 of 4)

    By Rishu Mandolia on June 26, 2013
    0
    1

    The Achilles heel for many modern websites is the backend technology setup that is managing the website. Ensuring you put the right things in place from the beginning and have a plan for management can ensure your website is always performing as expected.

    Read more
  • 15 Guidelines for Nonprofit Websites (Part 3 of 4)

    By Rishu Mandolia on June 16, 2013
    0
    0

    Some of the most powerful features of the modern web allow you to engage your audience through 2-way interaction and communication and form a vibrant community of supporters online. Some of them include social media – but there are others as well.

    This is a radical shift from traditional websites – which were designed to only convey information to your visitors. These modern tools can…

    Read more
  • 15 Guidelines for Nonprofit Websites (Part 2 of 4)

    By Rishu Mandolia on June 5, 2013
    0
    0

    Once you have identified your different target audiences and their needs, the next step is to make sure the content is relevant and presented in a way that inspires action. Here are three guidelines to keep in mind when preparing your website’s content.

    Read more
  • 15 Guidelines for Non-Profit Websites (Part 1 of 4)

    By Rishu Mandolia on May 29, 2013
    0
    4

    While nonprofit websites follow many of the same principles as any other good website (relevant content, user-friendly design and navigation, etc.), there are a number of other considerations and best practices for organizations planning out a new website.

    Read more
  • 5 Tips for Reducing and Managing Your Website Budget

    By Rishu Mandolia on May 17, 2013
    0
    7

    When we’re working with small businesses and non-profit organizations, we are often asked about ways to manage the overall website budget and keep costs low. While we don’t recommend any shortcuts that can compromise the quality or professionalism of the website, there are some things you can do to keep your web development costs low. 1. Identify Your Goals and Strategy

    Read more
  • 5 Online Marketing Tips for Small Businesses

    By Rishu Mandolia on May 8, 2013
    0
    7

    When you’re just starting out or expanding your online marketing efforts, it can be easy to get overwhelmed. It may seem like your only options are huge, costly campaigns, or nothing. In reality, you don’t have to spend a lot of money to effectively market your small business and you don’t need a big marketing campaign or a crew of

    Read more
  • How To Yelp – Yelp for Businesses

    By Rishu Mandolia on April 26, 2013
    0
    2

    Everyone talks about Twitter and Facebook when examining social media strategies for your business, but often forget about Yelp. Yelp is a powerful social media outlet for businesses of all sizes, but most especially for local operations. When potential customers want to do some background research on your company’s reputation, more and more the first place they look is Yelp, which is usually the…

    Read more
  • How to Fail at Social Media

    By Rishu Mandolia on April 26, 2013
    0
    6

    The best way to get the most out of social media marketing is to offer valuable content to customers and engage with them once they connect with you online. That does not mean it’s easy, and it definitely doesn’t mean companies don’t make a mess out of it. Here are some common mistakes companies make when starting with social media.

    Read more

Get the Website Game Plan ebook now and ensure success in your project!
Where would you like us to email it?

Close